Olive oil has been used for many years in the prevention of hairloss. Since olive oil has the ability to reduce cholesterol, it is able to reduce its accumulation in the scalp. Since it reduces cholesterol it also inhibits the production of the enzyme 5 alpha reductase and therefore inhibits the production of DHT. Helps keep the scalp clean and healthy. Olive Oil improves scalp condition and adds shine and body to hair. Now, finally there is a pure olive oil shampoo that's so good for your hair you can use it every day, plus it makes your hair feel light, soft and remarkably like it has just been washed at a luxury salon. Produced from the oil of the olives grown under the hot sun of the Mediterranean, this rich moisturizing shampoo is great for all hair types and is especially kind to dry, brittle or thinning hair. Pure ingredients include filtered water, olive oil and coconut derived soaps, rich suds and pure scent, making this shampoo gentle enough for the whole family including babies and your pets.